Chroma directed a project in collaboration with New York brand Awake in order to raise funds for two organizations working at the US-MX border. In English & Spanish, the t-shirts communicate a message that we should protect people over borders and lists the rights of undocumented people should they encounter I.C.E.
The first round of t-shirts sold out within the first 5 minutes, while the second round within 24hrs. We raised 30k in three days. The only outlet used to promote the t-shirts was Instagram. This initiative was featured in iD Magazine, Paper Magazine, Essential Homme, Vice and Hypebeast.
Sienna Fekete is a producer and curator based in New York City with a background in radio, podcasting, and music. She is a co-founder of Chroma, a cultural agency & creative studio centering the work and perspectives of woc. She has worked exclusively with BBC Radio 1 & 1Xtra, On Air Fest, Red Bull Arts, NTS, The Lot Radio, StoryCorps, Top Rank Magazine, Domino Sound, Playground Radio and SiriusXM. She looks forward to creating more initiatives with Chroma, producing and programming more audio projects, growing her practice as a curator and archivist, and building collectively with her community.
She has worked with: Adidas, CultureHub, AnOther Magazine, Awake NY, Knockdown Center, The Standard, 8 Ball Community, POWRPLNT, The Public Art Fund, and The Museum of Contemporary Art, Los Angeles.
Skills:Audio (radio / podcast / music / events)
Curation (art exhibitions / event production & programming)
Writing (editorial / copy / journalism)
Archiving (various archival work across mediums)
Arts Administration (education / management)
Business (strategy / consultation / talent booking)